Introduction and overview
We have written this privacy policy (version 17.05.2024-112793826) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the responsible party – and the processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.
Data protection statements usually sound very technical and use legal jargon. This data protection statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as transparency is concerned, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you give statements that are as brief, unclear and legal-technical as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is some information in there that you did not know before.
If you still have any questions, we would like to ask you to contact the responsible body named below or in the imprint, follow the existing links and look at further information on third-party websites. You can of course also find our contact details in the imprint.
scope of application
This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us ( processors ). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, email address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy includes:
- all online presences (websites, online shops) that we operate
- Social media presence and email communication
- mobile apps for smartphones and other devices
In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, that allow us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679 .
We only process your data if at least one of the following conditions applies:
- Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
- Contract (Article 6 paragraph 1 lit. b GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we require personal information in advance.
- Legal obligation (Article 6 paragraph 1 lit. c GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
- Legitimate interests (Article 6 paragraph 1 letter f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.
Other conditions such as the taking of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not generally apply to us. If such a legal basis should be applicable, it will be indicated in the appropriate place.
In addition to the EU regulation, national laws also apply:
- In Austria this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short .
- In Germany , the Federal Data Protection Act ( BDSG for short) applies .
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the person responsible
If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Encamino eU .
Menas Gurguis H.
Graf- Kollonitschstrasse 4, 2283 Obersiebenbrunn, Austria
Email: office@encamino.at
Phone: +436766182096
Imprint: https://mina.encamino.at/pages/legal-notice
Storage period
Our general rule is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies , for example for accounting purposes.
If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.
We will inform you below about the specific duration of each data processing operation, provided we have further information on this.
Rights under the General Data Protection Regulation
In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:
- According to Article 15 GDPR, you have the right to know whether we process your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
- for what purposes we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
- You have the right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find any errors.
- According to Article 17 GDPR, you have the right to erasure (“right to be forgotten ”), which specifically means that you can request that your data be deleted.
- According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it any further .
- According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
- According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
- If data is used to carry out profiling , you can object to this type of data processing at any time. We may no longer use your data for profiling after this .
- to be subjected to a decision based solely on automated processing (e.g. profiling ).
- According to Article 77 of the GDPR, you have the right to complain. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.
In short: you have rights – do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ . In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information ( BfDI ) . The following local data protection authority is responsible for our company:
Austria Data Protection Authority
Head: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
Data transfer to third countries
We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is another legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, an adequate level of protection for data transfer to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that data collected is linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will provide you with more detailed information about data transfer to third countries in the appropriate places in this data protection declaration, if this applies.
Security of data processing
We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to derive personal information from our data.
Art. 25 GDPR speaks of “data protection through technology design and through data protection-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always considered and appropriate measures are taken. In the following, we will go into specific measures where necessary.
TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transfer data securely over the Internet.
This means that the entire transfer of all data from your browser to our web server is secure – no one can “eavesdrop”.
We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you would like to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki ” to get good links to further information.
communication
Communication summary ? Affected parties: All those who communicate with us by telephone, email or online form ? Data processed: e.g. telephone number, name, email address, entered form data. You can find more details about this in the contact type used ? Purpose: Handling communication with customers, business partners, etc. ? Storage period: Duration of the business case and the legal regulations ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
If you contact us and communicate by telephone, email or online form, personal data may be processed.
The data will be processed to process and handle your question and the related business transaction. The data will be stored for as long as required by law.
Affected people
The above-mentioned processes affect everyone who contacts us via the communication channels we provide.
phone
When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used . In addition, data such as name and telephone number can be sent by email afterwards and stored to answer your query. The data is deleted as soon as the business transaction has been completed and legal requirements permit it.
If you communicate with us by email, data may be saved on the respective device (computer, laptop, smartphone, etc. ) and data may be saved on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.
Online forms
If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an email address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.
Legal basis
The processing of the data is based on the following legal bases:
- Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
- Art. 6 (1) lit. b GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as the preparation of an offer;
- Art. 6 (1 ) ( f) GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as email programs, exchange servers and mobile phone operators are necessary in order to be able to conduct communication efficiently.
Data processing agreement (DPA)
In this section, we would like to explain to you what a data processing agreement is and why it is needed. Because the word “data processing agreement” is quite a tongue twister, we will often use the acronym AVV in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as data processors , with whom we conclude a contract, the so-called data processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the AVV.
Who are data processors ?
As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors . This includes any company or person that processes personal data on our behalf. To be more precise and according to the GDPR definition: any natural or legal person, public authority, institution or other body that processes personal data on our behalf is considered a processor . Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
To better understand the terminology, here is an overview of the three roles in the GDPR:
Affected party (you as a customer or interested party) → Responsible party (we as a company and client) → Processor (service provider such as web host or cloud provider)
Content of a data processing contract
As already mentioned above, we have concluded an AVV with our partners who act as data processors . First and foremost, this states that the data processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, electronic contract conclusion is also considered “written”. The personal data is only processed on the basis of the contract. The contract must contain the following:
- Commitment to us as responsible
- Duties and rights of the controller
- Categories of data subjects
- Type of personal data
- Type and purpose of data processing
- Subject and duration of data processing
- Place of data processing
also contains all the obligations of the processor . The most important obligations are:
- Measures to ensure data security
- to take possible technical and organizational measures to protect the rights of the data subject
- to maintain a data processing register
- to cooperate with the data protection supervisory authority upon request
- to carry out a risk analysis in relation to the personal data received
- Sub- processors may only be commissioned with the written consent of the controller
You can see what such an AVV actually looks like at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html . A sample contract is presented here.
Cookies
Cookies summary ? Affected parties: visitors to the website ? Purpose: depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie. ? Data processed: depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie. ? Storage period: depends on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests) |
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (eg Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware”. Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ ga
Value: GA1.2.1326744211.152112793826-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies.
There are 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later goes to the checkout. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.
Targeted cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.
Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course, this decision will also be stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism ”.
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.
Storage period of cookies
The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You also have influence over the storage period. You can delete all cookies manually at any time via your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, whereby the legality of storage remains unaffected until then.
Right to object – how can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for instructions on Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.
Legal basis
The so-called “cookie guidelines” have been in existence since 2009. They state that the storage of cookies requires your consent (Article 6 Paragraph 1 Letter a of GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 Paragraph 3 of the Telecommunications Act (2021). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).
For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 (1) ( f) GDPR), which in most cases are of an economic nature. We want to give visitors to the website a pleasant user experience and for this, certain cookies are often absolutely necessary.
If cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.
In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.
Webhosting Introduction
Web hosting summary ? Affected parties: visitors to the website ? Purpose: professional hosting of the website and securing operations ? Data processed: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used. ? Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests) |
What is web hosting?
When you visit websites these days, certain information – including personal data – is automatically created and saved, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all web pages on a domain, ie everything from the start page (homepage) to the very last subpage (like this one). By domain we mean example.de or musterbeispiel.com, for example.
When you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. They offer web hosting and ensure that website data is stored reliably and error-free. A lot of technical terms, but please stay tuned, it gets better!
When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a while to ensure proper operation.
Why do we process personal data?
The purposes of data processing are:
- Professional hosting of the website and security of operations
- to maintain operational and IT security
- Anonymous evaluation of access behavior to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims
What data is processed?
Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically stores data such as
- the complete Internet address (URL) of the website accessed
- Browser and browser version (e.g. Chrome 87)
- the operating system used (e.g. Windows 10)
- the address (URL) of the previously visited page ( referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/ )
- the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
- Date and Time
- in files, the so-called web server log files
How long is data stored?
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass this data on, but cannot rule out that this data will be viewed by authorities in the event of illegal behavior.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!
Legal basis
The legality of the processing of personal data in the context of web hosting arises from Art. 6 (1) ( f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims arising from this if necessary.
There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
Web Analytics Introduction
Web Analytics Privacy Policy Summary ? Affected parties: Visitors to the website ? Purpose: Evaluation of visitor information to optimize the web offering. ? Data processed: Access statistics that contain data such as locations of access, device data, duration and time of access, navigation behavior, click behavior and IP addresses. You can find more details in the web analytics tool used. ? Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
What is Web Analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This collects data that the respective analytics tool provider (also known as a tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and make them available to us as website operators. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we use web analytics?
We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can see how old our visitors on average are, where they come from, when our website is visited most often or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it as best as possible to your needs, interests and wishes.
What data is processed?
Which data is stored depends, of course, on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you visit a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.
Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously . This means that you cannot be identified as a person.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected using web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on special web analytics tools – if available – can be found in the following sections.
Email Marketing Introduction
E-mail marketing summary ? Affected parties: Newsletter subscribers ? Purpose: Direct advertising by e-mail, notification of system-relevant events ? Data processed: Data entered during registration, but at least the e-mail address. You can find more details on this in the e-mail marketing tool used. ? Storage period: Duration of the subscription ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
What is email marketing?
In order to keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. News or general information about a company, products or services is sent by email to a specific group of people who are interested in them.
If you want to participate in our email marketing (usually via newsletter), you normally just have to register with your email address. To do this, you fill out an online form and send it off. However, we may also ask you for your title and name so that we can write to you personally.
Basically, registering for newsletters works with the help of the so-called “double opt -in process”. After you have registered for our newsletter on our website, you will receive an email confirming your newsletter registration. This ensures that the email address belongs to you and that no one has registered with someone else’s email address. We or a notification tool we use logs every single registration. This is necessary so that we can prove that the registration process was legally correct. The time of registration, the time of registration confirmation and your IP address are usually saved. In addition, it is also logged if you make changes to your stored data.
Why do we use email marketing?
We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use email marketing – often just called a “newsletter” – as an essential part of our online marketing. If you agree to this or it is legally permitted, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we mainly mean emails that are sent regularly. Of course, we do not want to bother you in any way with our newsletter. That is why we really always try to only offer relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional shipping tool for our email marketing, we do this so that we can offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.
What data is processed?
If you subscribe to our newsletter via our website, you will confirm your membership in an email list by email. In addition to your IP address and email address, your title, name, address and telephone number may also be saved. However, only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about how data is saved when you visit a website in the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.
Duration of data processing
If you remove your email address from our email/newsletter mailing list, we may store your address for up to three years based on our legitimate interests so that we can still prove that you gave your consent at the time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to save your email address in a blocked list. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.
Right to object
You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link at the end of every email to cancel your newsletter subscription. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.
Legal basis
Our newsletter is sent based on your consent (Article 6 Paragraph 1 Letter a of GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.
Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.
Push Notifications Introduction
Push notifications summary ? Affected parties: Push notification subscribers ? Purpose: Notification of system-relevant and interesting events ? Data processed: Data entered during registration, usually also location data. You can find more details in the push notification tool used. ? Storage period: Data is usually stored for as long as it is necessary to provide the services. ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract) |
What are push notifications?
We also use so-called push notification services on our website, which we can use to keep our users up to date. This means that if you have agreed to the use of such push messages, we can send you short news using a software tool. Push messages are a form of text message that appears directly on your smartphone or other devices such as tablets or PCs if you have registered for them. You will also receive these messages if you are not on our website or are not actively using our services. Data about your location and usage behavior can also be collected and stored.
Why do we use push notifications?
On the one hand, we use push notifications to be able to fully provide the services that we have contractually agreed with you. On the other hand, the messages also serve our online marketing. We can use these messages to give you a better understanding of our service or our products. Especially when there is news in our company, we can inform you immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offering.
What data is processed?
In order to receive push notifications, you must also confirm that you want to receive these messages. The data collected during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has agreed to receive push notifications. For this purpose, a so-called device token or push token is stored in your browser. The data of your location or the location of the device you are using is usually also stored.
To ensure that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can see whether and when you open the message. With the help of this knowledge, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to check you as an individual. Rather, we are interested in the data collected by all of our users so that we can make optimizations. You can find out exactly which data is stored in the data protection declarations of the respective service providers.
Duration of data processing
How long the data is processed and stored depends primarily on the tool we use. You can find out more about how the individual tools process data below. The providers’ privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.
Legal basis
It may also be the case that push notifications are necessary so that certain obligations set out in a contract can be fulfilled. For example, so that we can inform you of technical or organizational news. In this case, the legal basis is Art. 6 (1) ( b) GDPR.
If this is not the case, the push messages will only be sent based on your consent. Our push messages can in particular contain advertising content. The push messages can also be sent depending on your location, which is displayed on your device. The analytical evaluations mentioned above are also based on your consent to receive such messages. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR. You can of course revoke your consent or change various settings in the settings at any time.
Messenger & Communication Introduction
Messenger & Communication Data Protection Statement Summary ? Affected parties: Visitors to the website ? Purpose: Contact requests and general communication between us and you ? Data processed: Data such as name, address, email address, telephone number, general content data, IP address if applicable You can find more details in the tools used. ? Storage period: depends on the messenger & communication functions used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contractual or pre-contractual obligations) |
What are messenger & communication functions?
We offer various options on our website (such as messenger and chat functions, online or contact forms, email, telephone) for communicating with us. Your data will also be processed and stored to the extent necessary to answer your query and our subsequent measures.
In addition to traditional means of communication such as email, contact forms or telephone, we also use chats or messengers. The messenger function that is currently used most frequently is WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is end-to-end encrypted, this is indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible even to the provider. However, information about your device, location settings and other technical data can still be processed and stored.
Why do we use messenger & communication functions?
Communication options with you are very important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Good communication is an important part of our service. With the practical messenger and communication functions, you can always choose the ones you prefer. In exceptional cases, however, it may also happen that we do not answer certain questions via chat or messenger. This is the case when it concerns internal contractual matters, for example. In these cases, we recommend other communication options such as email or telephone.
We generally assume that we remain responsible for data protection, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is reproduced below for the platform in question.
Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers, such as Facebook Messenger or WhatsApp, are American companies. This may mean that you will no longer be able to easily demand or enforce your rights with regard to your personal data.
What data is processed?
Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. Basically, this includes data such as name, address, telephone number, email address and content data such as all information that you enter in a contact form. Information about your device and the IP address are usually also stored. Data that is collected via a messenger and communication function is also stored on the provider’s servers.
If you want to know exactly which data is stored and processed by the respective providers and how you can object to data processing, you should read the respective company’s data protection declaration carefully.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers’ privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.
Right to object
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser . For more information, please refer to the section on consent.
Since cookies can be used for messenger and communication functions, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
If you have consented that your data can be processed and stored through integrated messenger and communication functions, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 Para. 1 S. 1 lit. b. GDPR . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners.
Chatbots Introduction
Chatbots data protection declaration summary ? Affected parties: visitors to the website ? Purpose: contact requests and general communication between us and you ? Data processed: data such as name, address, email address, telephone number, general content data, IP address if applicable You can find more details in the tools used. ? Storage period: depends on the chatbots & chat functions used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contractual or pre-contractual obligations) |
What are chatbots ?
You can also communicate with us via chatbots or similar chat functions. A chat offers the possibility of writing or speaking to each other with only a very short time delay. A chatbot is software that tries to answer your question and informs you about news if necessary. By using these means of communication, your personal data may also be processed and stored.
Why do we use chatbots ?
Communication options with you are important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Good communication is an important part of our service. Chatbots have the great advantage that we can answer frequently asked questions automatically with the help of this software. This saves us time and you still receive detailed and helpful answers. If the chatbot cannot help you, you can of course always contact us personally.
Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers are American companies. This may make it more difficult for you to demand or enforce your rights with regard to your personal data.
What data is processed?
It may happen that you also use the chat services on other websites/platforms. In this case, your user ID will also be stored on the servers of this website. We can also be informed about which user used the chat at what time. The content is also stored. Which data is stored exactly depends on the respective service. As a rule, however, this is contact data such as email address or telephone number, IP address and various usage data.
If you have consented to the use of the chat function, this consent will also be saved or logged, including any registration. We do this so that we can provide evidence of registration or consent if this is required by law.
The provider of a chat platform can also find out when you chat and also receives technical information about the device you are using. Exactly which information is stored and processed also depends on your PC settings. In many cases, data about your approximate location can be collected. This is done on the one hand to optimize the chat services and on the other hand to ensure greater security. Furthermore, the information can also be used to implement personalized advertising and marketing measures.
If you have agreed to have a chatbot can send a message , you can of course deactivate this activation at any time. The chatbot also serves as a help here and shows you how to unsubscribe from this function. All your related data will then be deleted from the recipient directory.
We use the above data to be able to address you personally via chat, to answer your questions and inquiries, or to send you possible content. We can also use it to generally improve our chat services.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers’ privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since chat services may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
We will ask for your permission via a pop-up window to process your data as part of the chat services. If you consent, this consent also serves as the legal basis (Art. 6 Para. 1 lit. a GDPR) for data processing. We also process your inquiries and manage your data as part of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 Para. 1 S. 1 lit. b. GDPR . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent.
Social Media Introduction
Social Media Privacy Policy Summary ? Affected parties: Visitors to the website ? Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising ? Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address. You can find more details on this in the social media tool used . ? Storage period: depends on the social media platforms used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
What is social media?
In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in specific groups, and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to prospective customers. The social media elements integrated into our website help you to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel primarily serves the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.
We generally assume that we remain responsible for data protection, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you cannot easily demand or enforce your rights with regard to your personal data.
What data is processed?
Exactly which data is stored and processed depends on the respective provider of the social media platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.
If you want to know exactly which data is stored and processed by the social media providers and how you can object to data processing, you should read the respective company’s privacy policy carefully. If you have any questions about data storage and processing or want to assert corresponding rights, we recommend that you contact the provider directly.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with our own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period can also be exceeded.
Right to object
You also have the right and the option to withdraw your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
If you have consented that your data can be processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.
Information about specific social media platforms – if available – can be found in the following sections.
Blogs and publication media Introduction
Blogs and publication media Data protection declaration Summary ? Affected parties: Visitors to the website ? Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration ? Data processed: Data such as contact details, IP address and published content. You can find more details in the tools used. ? Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contract) |
What are blogs and publication media?
We use blogs or other means of communication on our website with which we can communicate with you and you can communicate with us. We may also store and process your data. This may be necessary so that we can display content appropriately, communication works and security is increased. In our privacy policy we generally explain which of your data can be processed. Exact details on data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policy of the individual providers.
Why do we use blogs and publication media?
Our main concern with our website is to offer you interesting and exciting content, and at the same time, your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, even write contributions yourself.
What data is processed?
Exactly which data is processed always depends on the communication functions we use. Very often, IP addresses, user names and published content are stored. This is done primarily to ensure security , prevent spam and to be able to take action against illegal content. Cookies can also be used to store data. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the data protection declaration of the respective provider.
Duration of data processing
We will inform you below about the duration of data processing if we have further information. For example, post and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as it is absolutely necessary to provide our services.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies can also be used in publication media, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
We use the means of communication primarily on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 Para. 1 S. 1 lit. b. GDPR.
Certain processing operations, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented that your data can be processed and stored by integrated publication media, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the communication functions we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy text about cookies carefully and view the privacy statement or cookie policy of the respective service provider.
Information about specific tools – if available – can be found in the following sections.
Online Marketing Introduction
Online Marketing Privacy Policy Summary ? Affected parties: Visitors to the website ? Purpose: Evaluation of visitor information to optimize the web offering. ? Data processed: Access statistics that contain data such as locations of access, device data, duration and time of access, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about this in the online marketing tool used. ? Storage period: depends on the online marketing tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests) |
What is online marketing?
Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures also aim to draw people’s attention to our website. We therefore carry out online marketing in order to be able to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to only show our content to those people who are actually interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.
Why do we use online marketing tools?
We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without taking conscious measures. That is why we do online marketing. There are various tools that make our work on our online marketing measures easier and also provide suggestions for improvement using data. This allows us to target our campaigns more precisely at our target group. The purpose of these online marketing tools is ultimately to optimize our offer.
What data is processed?
To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertisements in the traditional sense, but also display our content directly on our website in the way you like best. There are various third-party tools that offer these functions and collect and store data from you accordingly. The cookies named store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked, or which website you came to us from. Technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website, or the time when you accessed our website and when you left it again. If you have agreed that we can also determine your location, we can also store and process this.
Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as name, address or email address, are only stored in pseudonymized form as part of the advertising and online marketing processes. We cannot identify you as a person, but we only have the pseudonymized , stored information stored in the user profiles.
The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data may then also be stored on the servers of the advertising tool providers.
In exceptional cases, unique data (name, email address, etc.) can also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.
For all advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data simply shows how well the advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested parties.
Duration of data processing
We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years. In the respective data protection declarations of the individual providers you will usually find precise information about the individual cookies that the provider uses.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing up to the time of revocation remains unaffected.
Since online marketing tools can usually use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected using online marketing tools.
We also have a legitimate interest in measuring online marketing measures in an anonymized form in order to optimize our offer and our measures using the data obtained. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.
Information on specific online marketing tools – if available – can be found in the following sections.
Affiliate Programs Introduction
Partner programs data protection declaration summary ? Affected parties: visitors to the website ? Purpose: economic success and the optimization of our service. ? Data processed: access statistics that contain data such as locations of access, device data, duration and time of access, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. ? Storage period: personal data is usually stored by partner programs until it is no longer required ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
What are affiliate programs?
We use partner programs from different providers on our website. By using a partner program, your data can be transferred to the respective partner program provider, stored and processed. In this privacy policy text, we give you a general overview of data processing by partner programs and show you how you can prevent or revoke data transfer. Every partner program (also called an affiliate program ) is based on the principle of commission. A link or an advertisement with a link is placed on our website and if you are interested in it and click on it and purchase a product or service in this way, we receive a commission (advertising cost reimbursement).
Why do we use affiliate programs on our website?
Our goal is to provide you with a pleasant time with lots of helpful content. To achieve this, we put a lot of work and time into developing our website. With the help of partner programs, we have the opportunity to be paid a little for our work. Of course, every partner link always has something to do with our topic and shows offers that might interest you.
What data is processed?
In order to be able to determine whether you have clicked on a link we have used, the affiliate program provider must know that it was you who followed the link via our website. This means that the affiliate program links used must be correctly assigned to the following actions (closing a deal, purchasing, conversion , impression, etc.). Only then can the commissions be billed.
In order for this assignment to work, a value can be appended to a link (in the URL) or information can be stored in cookies. This stores information such as which page you came from ( referrer ), when you clicked on the link, an identifier for our website, what the offer is and a user identifier.
This means that as soon as you interact with products and services from an affiliate program, this provider also collects data from you. Exactly which data is stored depends on the individual provider. For example, the Amazon affiliate program distinguishes between active and automatic information. Active information includes name, email address, telephone number, age, payment information or location information. In this case, the automatically stored information includes user behavior, IP address, device information and the URL.
Duration of data processing
We will inform you about the duration of data processing below, if we have further information. In general, personal data is only processed for as long as it is necessary to provide the services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years if they are not actively deleted. The exact duration of data processing depends on the provider used; in most cases you should expect a storage period of several years. In the respective data protection declarations of the individual providers you will usually find precise information about the duration of data processing.
Right to object
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the partner program provider you use at any time. You can find contact details either in our specific data protection declaration or on the website of the relevant provider.
You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways.
Legal basis
If you have consented to the use of partner programs, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected by a partner program.
We also have a legitimate interest in using a partner program to optimize our online service and our marketing measures. The legal basis for this is Art. 6 (1 ) ( f) GDPR (legitimate interests) . However, we only use the partner program if you have given your consent.
Information about special partner programs – if available – can be found in the following sections.
Cookie Consent Management Platform Introduction
Cookie Consent Management Platform Summary ? Affected parties: Website visitors ? Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools ? Data processed: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the tool used. ? Storage period: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests) |
What is a Cookie Consent Management Platform ?
Consent Management Platform (CMP) software on our website that makes it easier for us and you to handle the scripts and cookies used correctly and safely. The software automatically creates a cookie popup, scans and checks all scripts and cookies, provides you with cookie consent required by data protection law, and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. You, as a website visitor, then decide for yourself whether and which scripts and cookies you allow or not.
Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as best as possible about all the tools and all the cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all the cookies and can provide you with information about them in accordance with the GDPR. You can then accept or reject cookies using the consent system.
What data is processed?
As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your declaration of consent is saved so that we do not have to ask you every time you visit our website and we can also prove your consent if legally required. This is saved either in an opt -in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details of the cookie categories or tools, browser, device information) is usually saved for up to two years.
Duration of data processing
We will inform you about the duration of data processing below, if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. In the respective data protection declarations of the individual providers, you will usually receive precise information about the duration of data processing.
Right to object
You also have the right and the option to withdraw your consent to the use of cookies at any time. This can be done either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Information about special cookie management tools – if available – can be found in the following sections.
Legal basis
If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies with your consent (Article 6 (1) ( a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6 (1) ( f) GDPR).
Payment Provider Introduction
Payment provider data protection declaration summary ? Affected parties: Visitors to the website ? Purpose: Enabling and optimizing the payment process on our website ? Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data You can find more details in the payment provider tool used. ? Storage period: depends on the payment provider used ⚖️ Legal basis: Art. 6 Para. 1 lit. b GDPR (fulfillment of a contract) |
What is a payment provider?
We use online payment systems on our website that enable us and you to make payments safely and smoothly. Personal data may also be sent to the respective payment provider, stored there and processed there. Payment providers are online payment systems that allow you to place an order via online banking. The payment is processed by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.
Why do we use payment providers on our website?
We naturally want to offer the best possible service with our website and our integrated online shop so that you feel comfortable on our site and use our offers. We know that your time is valuable and that payment processing in particular must work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.
What data is processed?
Which data is processed depends, of course, on the respective payment provider. However, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are generally stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, which content you are interested in or which subpages you click on, can also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.
The data is usually stored and processed on the payment providers’ servers. We as website operators do not receive this data. We are only informed whether the payment was successful or not. Payment providers may forward data to the relevant department for identity and credit checks. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always read the general terms and conditions and the data protection declaration of the payment provider. You also have the right to have data deleted or corrected at any time, for example. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).
Duration of data processing
We will inform you about the duration of data processing below if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, bank statements, etc.) for 10 years (Section 147 AO) and other relevant business documents for 6 years (Section 247 HGB) after they arise.
Right to object
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the payment provider used at any time. You can find contact details either in our specific data protection declaration or on the website of the relevant payment provider.
You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. This works in different ways depending on which browser you use. Please note, however, that the payment process may then no longer work.
Legal basis
In addition to traditional banking/credit institutions, we also offer other payment service providers for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR) . The privacy policies of the individual payment providers (such as Amazon Payments , Apple Pay or Discover ) provide you with a detailed overview of data processing and data storage. In addition, you can always address any questions you may have about data protection-related issues to the responsible persons.
Information about the specific payment providers – if available – can be found in the following sections.
Audio & Video Introduction
Audio & Video Data Protection Statement Summary ? Affected parties: Visitors to the website ? Purpose: Optimization of our service ? Data processed: Data such as contact details, data on user behavior, information about your device and your IP address can be stored. You can find more details about this in the corresponding data protection texts below. ? Storage period: Data is generally stored as long as it is necessary for the service purpose ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
What are audio and video elements?
We have integrated audio and video elements into our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore obtained from the providers’ corresponding servers.
These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify . The use of these portals is usually free, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content on our website.
If you use audio or video elements on our website, your personal data may also be transmitted to, processed and stored by the service providers.
Why do we use audio & video elements on our website?
Of course, we want to offer you the best on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. So in addition to our texts and images, we also offer video and/or audio content.
What data is stored by audio & video elements?
When you visit a page on our website that has an embedded video, for example, your server connects to the service provider’s server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore , most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you used to use the service. All of this information is usually stored via cookies or pixel tags (also called web beacons ). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.
Duration of data processing
You can find out exactly how long the data is stored on the third-party providers’ servers either further down in the data protection text of the respective tool or in the provider’s data protection declaration. In principle, personal data is only processed for as long as it is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on the third-party providers’ servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy regarding cookies. In the privacy policies of the respective third-party providers, you can find out more about how your data is handled and stored.
Legal basis
can be processed and stored through integrated audio and video elements , this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.
Survey and polling systems Introduction
Survey and poll systems data protection declaration summary ? Affected parties: visitors to the website ? Purpose: evaluation of surveys on the website ? Data processed: contact details, device data, access duration and time, IP addresses. You can find more details in the survey and poll system used. ? Storage period: depends on the tool used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
What are survey and poll systems?
We also like to conduct various surveys and polls on our website. These are always evaluated anonymously. A survey or poll system is a tool integrated into our website that asks you questions (for example about our products or services) that you can answer if you participate. Your answers are always evaluated anonymously. However, with your consent to data processing, personal data may also be stored and processed.
Why do we use survey and poll systems?
We want to offer you the best products and services in our industry. Surveys give us perfect feedback from you and tell us what you expect from us and our services. Based on these anonymous evaluations, we can adapt our products and services to your wishes and ideas. The information also helps us to target our advertising and marketing measures more specifically at those people who are really interested in what we have to offer.
What data is processed?
Personal data will only be processed if it is necessary for technical implementation or if you have consented to personal data being processed. In this case, your IP address will be saved so that, for example, the survey can be displayed in your browser. Cookies can also be used so that you can continue your survey at a later date without any problems.
If you have consented to data processing, contact details such as your email address or telephone number may be processed in addition to your IP address. Data that you enter in an online form, for example, is also stored and processed. Some providers also store information about the websites you visit (on our website), when you started and ended the survey, and various technical information about your computer.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers’ privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or embedded survey systems at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies can be used in survey systems, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
The use of survey systems requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected through survey and questionnaire systems.
In addition to consent, we have a legitimate interest in conducting surveys on our topic. The legal basis for this is Art. 6 (1) ( f) GDPR (legitimate interests) . However, we only use the tools if you have given your consent.
Since survey systems use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on the individual survey systems – if available – can be found in the following sections.
Rating platforms Introduction
Rating platforms summary ? Affected parties: Visitors to the website or a rating platform ? Purpose: Feedback on our products and/or services ? Data processed: IP address, email address, name, among others. You can find more details below or in the respective rating platforms used. ? Storage period: depends on the respective platform ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), |
What are review platforms?
You can rate our products or services on various rating platforms. We participate in some of these platforms so that we can get feedback from you and thus optimize our offering. If you rate us via a rating platform, the privacy policy and the general terms and conditions of the respective rating service apply . Very often you also have to register to submit a rating. Rating technologies ( widgets ) can also be integrated into our website. By using such an integrated tool, data is also transferred to the corresponding provider, processed and stored.
Many of these integrated programs work on a similar principle. After you have ordered a product from us or used a service, you will be asked to submit a review by email or on the website. You will usually be redirected to a review page via a link, where you can quickly and easily create a review. Some review systems also offer an interface to various social media channels to make the feedback accessible to more people.
Why do we use review platforms?
Rating platforms collect feedback and ratings about our offers. Your ratings enable us to quickly receive appropriate feedback and improve our products and/or services much more efficiently. The ratings therefore help us to optimize our offers on the one hand and give you and all our future customers a good overview of the quality of our products and services on the other.
What data is processed?
With your consent, we transmit information about you and the services you have used to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you give real feedback. The data transmitted is only used to identify the user. Which data is stored and processed depends, of course, on the providers used. In most cases, personal data such as IP address, email address or your name are also made available to the rating platforms. Order information such as the order number of an item purchased is also forwarded to the relevant platform after you have submitted your rating. If your email address is transmitted, this is so that the rating platform can send you an email after you have purchased a product. So that we can also integrate your rating into our website, we also give the providers the information that you have accessed our site. The rating platform used is responsible for the personal data collected.
How long and where is the data stored?
You can find out more about the duration of data processing below in the relevant data protection declaration of the provider, if we have further information about it. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company. The data collected is stored on the providers’ servers and, for most providers, deleted after the end of the order.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt -out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Legal basis
If you have consented to the use of a rating platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected by a rating portal.
We also have a legitimate interest in using a rating platform to optimize our online service. The legal basis for this is Art. 6 (1) ( f ) GDPR (legitimate interests). However, we only use a rating platform if you have given your consent.
We hope we have been able to provide you with the most important general information about data processing by rating platforms. You can find more information below in the data protection texts or in the linked data protection declarations of the company.
Online map services Introduction
Online map services data protection declaration summary ? Affected parties: Visitors to the website ? Purpose: Improving the user experience ? Data processed: Which data is processed depends largely on the services used. This usually involves IP addresses, location data, search items and/or technical data. You can find more details about this in the tools used. ? Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) |
What are online mapping services?
We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers who specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. To ensure that the online map on our website works, map sections are integrated using HTML code. The services can then display street maps, the earth’s surface or aerial or satellite images. If you use the built-in map service, data is also transferred to the tool used and stored there. This data may also include personal data.
Why do we use online mapping services on our website?
Generally speaking, it is our aim to offer you a pleasant time on our website. And of course, your time is only pleasant if you can find your way around our website easily and find all the information you need quickly and easily. That’s why we thought that an online map system could significantly improve our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or even sights. It is also super practical, of course, that you can see at a glance where our company is based so that you can find us quickly and easily. As you can see, there are simply many advantages and we clearly see online map services on our website as part of our customer service.
What data is stored by online map services?
If you open a page on our website that has an online map function built in, personal data can be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually takes place on their website. In order for the service to function properly, at least one cookie is usually placed in your browser. Google Maps , for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our “Cookies” section.
How long and where is the data stored?
Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing further down in the relevant sections for the individual tools. In principle, personal data is only stored for as long as it is necessary to provide the service. Google Maps, for example, stores certain data for a set period of time, while you must delete other data yourself. Mapbox, for example, stores the IP address for 30 days and then deletes it. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy policies of the tools you use.
The providers also use cookies to store data on your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the privacy statements of the individual providers. However, this is usually only an example list and is not complete.
Right to object
You always have the option and the right to access your personal data and to object to the use and processing. You can also revoke the consent you have given us at any time. The easiest way to do this is usually via the cookie consent tool. However, there are also other opt -out tools that you can use. You can also manage, delete or deactivate any cookies set by the providers used with just a few clicks of the mouse. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to instructions for the most important browsers.
Legal basis
If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected by an online map service.
We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 (1) ( f ) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to make this clear again at this point.
Information on special online map services – if available – can be found in the following sections.
Explanation of terms used
We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have covered sufficiently in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also list the GDPR texts here and add our own explanations if necessary.
Processor
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
‘ processor ’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors . This includes any company or person who processes personal data on our behalf. Processors can therefore be, in addition to service providers such as tax consultants, hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
consent
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
‘consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her;
Explanation: As a rule, such consent is given on websites via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data may be processed about you. In principle, consent can of course also be given in writing, i.e. not via a tool.
Personal data
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
‘personal data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is all data that can identify you as a person. This is usually data such as:
- Surname
- address
- E-mail address
- Postal address
- Telephone number
- birth date
- Identification numbers such as social security number, tax identification number, identity card number or registration number
- Bank details such as account number, credit information, account balances and much more .
According to the European Court of Justice (ECJ), your IP address is also considered personal data . IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis in accordance with the GDPR. There are also so-called “special categories” of personal data that are also particularly worthy of protection. These include:
- racial and ethnic origin
- political opinions
- religious or ideological beliefs
- union membership
- genetic data such as data obtained from blood or saliva samples
- biometric data (this is information about mental, physical or behavioural characteristics that can identify a person).
Health data - Data on sexual orientation or sex life
Profiling
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
‘ profiling ’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;
Explanation: Profiling involves gathering various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs collect data about your behavior and interests on a website , for example . This results in a special user profile that can be used to target advertising to a specific target group.
Responsible
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
‘controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and are therefore the “controller”. If we pass on collected data to other service providers for processing, they are “ processors ”. For this, a “processing agreement (AVV)” must be signed.
processing
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Note: When we talk about processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR statement, this includes not only the collection but also the storage and processing of data.
Closing words
Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy or at least scrolled down to here. As you can see from the scope of our privacy policy, we do not take the protection of your personal data lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. In doing so, we do not only want to tell you which data is processed, but also explain the reasons for using various software programs. Privacy policies usually sound very technical and legal. However, since most of you are not web developers or lawyers, we wanted to take a different approach linguistically and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy. If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We hope you have a nice time and hope to welcome you back to our website soon.
All texts are copyrighted.
Source: Created with the data protection generator from AdSimple